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Bic SA’s painful empowerment lesson

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Bic SA probably wasn’t thinking straight when it posted a sexist Women’s Day message on Facebook telling women to “Look like a girl, act like a lady, think like a man and work like a boss.”

You’d have thought that the company, which famously brought us those pink and purple Bic for Her pens, might have learned something by now.

The online backlash was swift and Bic SA soon apologised saying that the post should never have been sent.

 

 

About Nathi Ngubane

Nathi Ngubane
Nathi is a 3rd year graphic design student studying at the Durban University of Technology. He lives in Mayville, Durban and has a disability called ‘Micropthalmia’ – the underdevelopment of the eye, which causes visual impairment. His love for art and cartoons has always kept him going and looking beyond his disability.

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