On Monday, radio and television presenter Bonang Matheba took to her Instagram account to announce that she will be on the cover Glamour South Africa’s December issue. While Queen B* gracing the cover of any magazine is not entirely big news, what makes this announcement special is that Matheba will be the first local black celebrity to be on the cover of Glamour SA.
— GLAMOUR South Africa (@GLAMOUR_sa) November 14, 2014
Matheba posted the cover to Instagram, saying: “Proud to announce!!! 1st black local star on the cover of Glamour South Africa!! December 2014 issue goes on sale TODAY!! Hair by @saadique.. Photography by Steve Tanchel… #BreakTheRules”
Glamour SA was established in 2004 and has been a monthly since its inception. That means it’s had about 120 editions without a local black star on its cover.
According to Glamour SA, 54% of its readers are young black women. Glamour SA claims that “the magazine reflects South Africa’s rapidly changing demographics”; 54% of its readers are young, black women.
In a county where 70% of the population is black, it is both shocking and disturbing that a South African women’s magazine has never had a local black personality on its cover. Or is it just us?
– Featured image via the Bonang Matheba Facebook page.