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When #FeedaChild becomes Feed A Dog

A controversial marketing ploy by charity organisation Feed a Child has backfired, leaving South Africans outraged and calling for at an advert that depicts a hungry, black child as a lapdog to be shut down. RA’EESA PATHER explains.


About Raeesa Pather

Raeesa Pather
Ra’eesa is a new kid on the journalism block, having bounded down UCT’s steps at the end of 2013. Words are her playground, and she often spends time swinging them out into blog pieces, articles and the more-than-occasional Tweet. Reality and her various anecdotes are translated through language, and if words be the dictionary of life write on. Preferably with a cup of coffee on the side.


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