With World Menstrual Hygiene Day (29 May) just behind us, itâ€™s refreshing to see an advert about periods and womenâ€™s sanitary products that isnâ€™t focused on women jumping around in white pants or showing off the incredible absorption abilities of a sanitary towel using that weird blue liquid.
Hello Flo, a US-based womenâ€™s health company, â€œdedicated to helping women and girls navigate all stages of lifeâ€, has released a series of videos to promote itsÂ period starter kits â€“ each with its own adorable, humorous, two-minute plot.
In the latest from Hello Flo, a young girl whoâ€™s just had her first period seeks out the mythical Period Fairy and interviews other members of the previously all-male department of mythical creatures.
â€œShe paved the way for me,â€ the Tooth Fairy says. â€œShe was the first one to say, â€˜Instead of letâ€™s talk about it never, letâ€™s talk about it always.â€™â€™Â Always, of course, being the sanitary towel brand.
Watch the advert:
Periods. Itâ€™s not all blue fluid and flik-flaks on the beach.