Last week a Salvation Army advert Â that hijackedÂ #thedress to bring attention to domestic violence went viral globally. â€œWhy is it so hard to see black and blue? The only illusion is if you think it is her choice,â€ read the caption, playing on the optical illusion created by that infamous dress.
The campaign, produced by agency Ireland/Davenport, received overwhelmingly positive feedback. However, some critics suggested the advert trivialised the serious issue of domestic abuse by linking it to a meme.
Today at noon The Daily Vox managing editor Faranaaz Parker will be chatting with Carin Holme from The Salvation Army and Wihan Meerholtz from Ireland/Davenport about how they came up with the campaign, what their response is to criticism of the advert and â€“ most importantly â€“ how to convert the awareness generated by millions of eyeballs into effective, real-world action.
Donâ€™t forget to return to this page at 12 noon SA time (10am GMT) to watch the live video of the hangout.Â