To stay focused or to take selfies? In an advert calling for new young blood to join their company, investment corporation Allan Gray, gives a hilarious take on what happens in a student study session.
In a library, surrounded by heavy textbooks, six students are blearily gazing at the work theyâ€™reÂ meant to be studying. The conceit of the advert is thatÂ Allan Gray installed five â€œhiddenâ€ cameras to track down exactly what studentsÂ get up to during their study sessions. The answer: selfies are the best distractionÂ for those who canâ€™t stay focused.
In the advert, called â€œStay Focused â€“ Allan Gray â€“ Selfie Girlsâ€, two girls soonÂ begin modelling against book shelves, taking group selfies with their peers whoÂ donâ€™t seem particularly interested, and proceed to annoy everyone in the roomÂ with the sound of their camera phone snapping away.
The selfie girls soon get a selfie guy in on the fun. As the remaining studiousÂ members of the group side-eye the selfie trio, you mayÂ find yourself wonderingÂ why Allan Gray mentions the selfie girls, while forgetting to note that men canÂ lose their focus too.Â News flash, Allan Gray: guys take selfies too!
Weâ€™re not sure weâ€™re buying Allan Grayâ€™s approach thoughâ€“ after all, when was the last time you had a full on selfie-shoot in a public library?