CEO Sleepout: making a difference or poverty porn?


On Thursday night, at the CEO Sleepout, a bunch of rich people pretended to be poor to raise money for charity. And they raised millions, which is commendable, obviously. MANDY COLLINS asks whether this is really the best we can come up with.

I could almost stomach it if they arrived in a single layer of clothes, were given a blanket and they actually braved the biting cold. Make no mistake, it’s cold tonight. But that’s not what was happening.

Instead they had fires, free WiFi, a pop-up shop, catered food, branded tin mugs, presumably as souvenirs of their experience, and so on and so forth. There was even a “reflection” bench. (No, I don’t know either.) A public road over a bridge will be closed for several days, the bridge was specially cleaned, and there were lights and cameras and action.

Over on social media, there’s a barrage of negativity towards the event, by people like me, who find the event crass, insensitive, and frankly narcissistic. There’s a blithe, arrogant kind of mockery in glamourising poverty with designer shacks and gourmet soup so you can pat yourself on the back in the boardroom or at golf.

On the other side of the fence are those focused on how much money the event raises for charity. People are angry that there’s criticism of something that does a lot of good. Accusations of slacktivism are levelled at those who criticise; you’re only allowed to have an opinion against the event, apparently, if you yourself have raised similar millions. Inevitably the awareness argument has been raised: how else does one raise awareness about this issue? (I’m just going to point out at this juncture that it’s impossible to be unaware of homelessness in South Africa, and leave it at that.)

And I stand amazed. In a country that demonstrates creativity around every corner, is this the best we can come up with? Of course raising millions for charity is a good thing, but in a country of such immense inequality, surely we can do so in a way that allows the poor some dignity instead of turning poverty into a three-ring circus?

Because under that bridge, and countless others, in doorways and alleys and fields, there are men and women and children who sleep rough every night, not just in adverse weather conditions, but in very real danger of being assaulted or raped or even killed. They have no food, no clothing, no work, no dignity. They will not be sleeping in a cosy bed tomorrow night. This event is not even remotely about them.

So in a spirit of constructive criticism, let me make some suggestions. I’m just one person, and I can think of a couple of alternatives, just off the top of my head:

  • Want to engender some sort of empathy in the CEOs? How about taking them on a walking tour of the CBD, led by a homeless person, who can give them some insight into what their lives are like. I’ll even concede that some security might be required.
  • Have a silent Sleepout – like a silent auction. You really care about those causes, companies? Then donate to the silent sleepover, anonymously. I’m willing to bet a lot less money will be raised when the publicity is removed.
  • Set up a programme that sees homeless people being offered the opportunity to apply for work at the companies involved. I’m willing to bet there are a wide variety of skills out there. Give them a sustainable hand up. You can set rules and boundaries, but give them a real shot at a new beginning.
  • Spend a day building a new shelter for the homeless somewhere. I’m thinking Habitat for Humanity could help. And there are building options other than brick and mortar that require a lot less time and a lot less money.
  • Give a big donation to a worthy NGO and pledge to do so for 10 years: many of them are doing amazing work, but cash flow is a daily struggle.
  • Volunteer – not just on Mandela Day, and without trying to get coverage through your PR machine.

No doubt people will pick holes in those ideas. That’s okay. They’re just a beginning. I’m just one person. But it has to start somewhere. I’m only trying to demonstrate that there are other ways, if the event truly is about raising the money, and not about the companies’ brand visibility.

And finally, to accuse people of slacktivism for their opposition to the event negates the small unseen acts of charity that ordinary people do every day, and without which many would be even worse off. There are many good people in the world who don’t have the wherewithal to donate to something like the CEO Sleepout, but who do what they can, wherever they are. Their contribution is no less important for being of insignificant monetary value.

South Africa is still a deeply divided country, and many of the divisions between rich and poor are not only huge, but still run along racial lines thanks to our history. Events like this serve only to broaden those divisions, and break down the social fabric of our country, and no amount of money raised will undo that.

Mandy Collins is a freelance editor and writer. This post originally appeared on her blog and has been republished with permission. 

Featured image via Twitter


  1. Agreed completely – Was discussing this with colleagues actually, and we all fell on the poverty porn side of the fence.

    To make it actually impactful, in particular I think a walk-about would do wanders – Unfortunately the CEOs mostly live at such incredible levels of abstraction from the actual complexities most people live in that I don’t think they are _able_ to recognise how much needs to be done.

    A simple walk through the city, as a group, stopping and spending some time with homeless people, would I believe drive genuine transformational growth in the CEOs approach to broader society.

  2. Entitled stories like this really get to me.
    Have those objective ever been hungry? I mean REALLY hungry? Are they the ones trying to get off the street or are they warmly wrapped up at night?
    And how much have they raised to help the needy claw themselves off the street?

    Yes, Maybe this is a bit (or very much) of an egomaniac event. But so what? Do you know what’s worse? Not having the MILLIONS it raised.

    What’s better, the CEOs pulling up their sleeves and building one shelter, as the writer suggests, or their donations making it possible to build and fund several?
    I’m sure those standing in the cold don’t give a rats ass whether CEOs are sitting in their private jets or round a fire using wifi and making business deals, patting themselves on the back about the good PR.
    No. I’ll bet those dark figures huddled in doorways and sleeping under newspaper don’t care. They just want to get out the cold and something into their tummies.

    So don’t try break what’s working.
    If the systems not perfect, don’t complain.
    Make it better.


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